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It becomes possible to anticipate changes in behavior, and for example to predict a major increase in traffic on an e-commerce site during a given period of the year, or the sudden interest of the public in a specific product or service. Crucial information when it comes to highlighting content, a product sheet, or even a brand – and, above all, doing it at the appropriate time .
Through predictive analysis, it also becomes possible to assume future algorithmic developments in search engines – to predict, for example, an update giving priority to certain types of content. In this sense, the power of AIO is potentially infinite. AI, or the pillar Buy Bulk SMS Service of personalization Finally, another dimension of AIO should not be overlooked: the personalization of the search experience . Over the years, engines have transformed the rendering of their results page (the SERP) to respond ever more effectively to the needs of Internet users.
At Google, this evolution is marked by numerous stages: development of rich snippets , Position Zero, Answer Box, display of a table or video, organizational or personality box, product announcement from Shopping... Everything is designed so that the user gets their answer straight away and no longer needs to click. But the integration of AI is still changing the game. On the one hand, by virtue of the Search Generative Experience (SGE), Google is now able to generate a complete response from its vast index, and thus satisfy the user without the latter feeling the need go further.
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發表於 2024-3-12 13:40:22