Social platforms have been used in various

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After supervision, short plays will inevitably develop in the direction of quality and standardization. As traditional film and television companies, actors, directors, etc. join in, the threshold for producing short dramas will continue to increase. A large number of MCN companies, short drama production companies, including online literary platforms will feel cost pressure. Tencent not only holds the budget, but also holds a large number of high-quality IP. Therefore, whether it is the adaptation of high-quality literature, games, and comics, or the short drama of traditional


film and television IP, Tencent has a unique advantage. Looking back at the development of short dramas, we can see that it is closely related to changes in people’s lifestyle and entertainment styles. Short dramas once grew wildly and became a phenomenon-level Malaysia Phone Number Data popular project to make money. However, with the implementation of supervision by relevant departments, short dramas are developing in the direction of high-quality products and have been recognized by the market and the traditional film and television industry. The popularity of





micro-short dramas certainly represents the demand of the market and users, but it also reflects the various pain points of declining quality and watery content of long-form dramas, which may also be the dilemma of the entire Chinese film and television industry. Are those dramas that often last for fifty or sixty episodes and have erratic acting skills really what users expect? At least for Weihao, an interviewee born in the s, “it’s better to be short and cool than smelly and long.”Today's users may be somewhat "rebellious". Some people use job search software to find dates, while others use dating software to find jobs.  ways by users, which is probably a path that LinkedIn and Tinder have never imagined.