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Read also: Everything you need to know about creating a LinkedIn business account LinkedIn helps you gain credibility and notoriety . To do this, a professional's profile must be complete and fleshed out: of as a CV but as support for your expertise, with a view to generating leads. Also be sure to add your clients among your relationships, but also your suppliers and related professions that could be very useful to you: journalists, communications agencies, recruitment or consulting firms, etc.
If some of your friends work in start-ups or companies Chinese Malaysia Phone Number List with a solid economic reputation, do not hesitate to add them as well, even if they operate in a completely different sector of activity: through them, you will reach an ever wider network . This is the principle of the network! The international character of the brand is highlighted by an automatic translation service operating for around forty languages. Thanks to LinkedIn, you can also make yourself known by launching discussion topics for other members of the network, by creating groups or by launching hashtags.

The LinkedIn interface and features are constantly evolving. This professional social network offers numerous tools to support you in your quest for B2B customers. Since 2013, LinkedIn has had an additional advantage thanks to its automated social selling offer (or “social selling”) , in order to best target advertisements. Social selling is a key concept in B2B marketing: it involves using social networks to find and follow prospects, create leads , consolidate customer relationships, etc. Two points need to be worked on in particular: 1° building bridges to be found by potential customers by meeting their needs; 2° inspire the confidence necessary to push them to go further.
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