Marketing channel integration allows users to create automated bidding strategies with external data sources and customer data.“Is your customer seeing traction in confirmed sales from a particular location? Then up the bidding on the campaign to make the most of this niche,” he added.Website tag managerThe tag management system Google Tag Manager is a free tool that allows users to easily update measurement codes on their websites and mobile apps.“
Being able to install one small piece of code on your website that contains B2B Email List all the numerous advertising tracking pixels and other website tool installation codes makes life a whole lot easier,” Grider said. “Just about everyone I know, including me, uses Google Tag Manager.”Review and refresh your tech stackRegularly updating your tech stack seems like a daunting task—let alone an expensive one. But it’s important to review your marketing strategies and goals and then make sure your tech stack includes everything you need to help you meet and exceed those goals.

Managing your PPC marketing can feel like a daunting task when your industry is as heavily restricted as drug and alcohol rehabilitation and addiction treatment services in Google, Facebook, and other advertising platforms. If you’re not routinely optimizing and keeping up to date on industry trends and best practices, it’s easy to fall behind the competition. Or, even worse, stop advertising on these platforms entirely!Fear not, though—we’re here to help. In WordStream’s upcoming webinar presented in partnership with LegitScript, our very own digital marketing experts Emi
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