You can target these factors

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Facebook Ads Image Source Facebook Audience. Google has a lot of search data, but it collects data about people. It understands their demographics, their friends, their likes and dislikes, and even some of their personal behaviors and tendencies.  very specifically to get rid of keywords. Competition and Budget. Although advertising participation is getting higher, it is still not as competitive as . This means you'll typically pay a lower price for your ads and face less competition. Accessible While this is purely a subjective matter.

I've found that most people find the ad platform for to be more approachable or easier to photo editing servies learn than for while there is a definite learning curve for using . In addition to paid advertising, another feature I’ve mentioned before but worth mentioning again is post boost. has demonstrated a pattern of changing its algorithms to reduce the visibility of created content published on brand pages, thereby making brands pay for visibility in news feeds. It's working.



That being said, brands can pay to enhance their digital marketing efforts and content strategies to document to fans and as far as paid media advertising goes it's relatively cheap. Enhanced Posts and Posts each have their own pros and cons so it’s up to you and the nature of your content production to decide which one is best for your campaign. You can even choose to use both Sequels, Reboots and Revisits.