The same goes for a CTA button in emails

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To influence a user's decision and persuade them to click, be sure to choose a button option : According to statistics, it creates a 45% increase in clicks. Some reasons for this: Psychological: Most people still consider links in emails to be spam, so your targets may simply ignore your link CTA. Technical: Some of your potential customers won't see a call to action if you convert it to an image because they turn off images in emails.



Convenient: HTML-based email CTA buttons are easier to design and control, editing their size, color, and location in the email body. So the first trick to consider if you're willing to influence your email conversion is to design your CTA as a button so that more prospects will pay attention and decide Country Email List to click. 2) Consider its color and size Chances are you've heard about color psychology and its role in your brand identity and evoking particular emotions from consumers.









consider its color when designing it so that it resonates with your brand's palette and is bright enough for the consumer to see where to click. Due to the aforementioned color psychology, experts specify the two best colors for CTA buttons in emails: orange and green. Orange symbolizes friendship and green symbolizes peace, making both colors perfect for building trust and evoking positive emotions upon clicking. Plus, both colors are bright enough to make a CTA stand out in the body of the email.