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In this article I share my point of view on how the Funnel model can be overcome by the Flywheel Model, which considers the customer no longer as a simple buyer, but as an individual capable of growing the business. Content index What is the funnel model B B B C Why is the funnel model no longer effective? The flywheel model The phases of the flywheel model The flywheel model and Hubspot Conclusions What is the funnel model? Those involved in marketing know this well the Funnel Model has been the pillar on which Digital Marketing campaigns are based for years . The funnel is a funnel model that analyzes the customer journey , i.e. the steps that the customer goes through to reach the purchase. As indicated by the name of the model itself, the pool of users involved in the various phases narrows as the final purchase phase is approached. But what are the phases? Over the years, this model has been reworked several times, according to different schools of thought.

Phases have therefore been added, modified or eliminated, but the basic ones present in one photo editing servies of the most classic models the AIDA model are awareness, interest, desire and action. Awareness the user has a need and looks around to find a reality that can adequately respond to it. In doing this, he is exposed to numerous messages from as many players in the sector, who try to reach him with the most interesting value proposition. This step helps the user get an idea of ​​what the most suitable tool or service might be to satisfy their needs. In this phase, the so called brand awareness develops, that is, awareness of the brand and its positioning in the consumer's mind.



Interest now that the user has understood what they are really looking for, they are ready to learn more about the advantages and disadvantages of each of the value propositions they come into contact with. This is the moment for the brand to capture the user's attention, but without being too insistent and risking obtaining the opposite of the desired effect. Desire in the previous stages, the user has come to establish that he knows a product or service, and that he likes it. The objective of this phase is to transform I like it into I want it . To push the user to desire, however, the brand must provide a fundamental piece trust.