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Therefore, the development of your strategy must begin with a comparative analysis of your current performance. As a basis, you should compare performance on the following points: Organic visibility Keyword rankings Breakdown of traffic between branded and unbranded products Use Semrush's Organic Search tool to gather this information that you can use to build your strategy. You'll find your current (and historical) organic visibility displayed under Estimated Traffic Trend under the Traffic tab of the General Dashboard.
You can also see the breakdown Last Review of branded versus non-branded traffic under this same view. img-semblog The estimated traffic trend helps you understand how your site's visibility is changing over time and its current performance. Understanding the breakdown of your site's branded and non-branded traffic is important to identifying opportunities, since the majority of branded searches are conducted by people who are already familiar with your business. Increasing unbranded traffic is usually the acquisition of new users who have never encountered you before. You can then see the distribution of your site's current positions in the Positions tab of the tool and the evolution of the number of keywords indexed over time.
Img-semblog By starting to gather this information, you will be able to get a complete picture of your site's current performance before setting goals and putting a plan in place that will take you from where you are now to where you plan to be. It is important to supplement the information provided by the Organic Search tool with business data from Google Analytics or your own platforms about conversion rates, revenue and leads generated, in order to get a complete picture of your current performance. 2. Analyze your competitors’ SEO strategies Evaluating your own SEO performance is one thing, but perceptive marketers also take the time to analyze their competitors' performance and strategies to identify their strengths and weaknesses.
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發表於 2024-3-13 15:57:26