Integrated marketing communication is the platform where

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Lack of information about the market and competitors may be one of the reasons for the failure of the plan. What are the problems facing the marketing plan? 3. What are the problems facing the marketing plan? Implementing a marketing plan is not an easy process and you may encounter problems. Below are some common problems. You may be interested in reviewing the most important features of the art of negotiation in marketing and sales. 1- Resistance of employees and managers to change. 2 - Some managers pay attention to short-term goals.

Despite their importance, long-term goals must not be Rich People Phone Number List overlooked in order to develop the company. 3-If the implementation plan and marketing plan are not specific, coherent and achievable, it will be difficult to motivate employees to convince customers. 4-Inaccuracy of information, due to the weakness of the company’s marketing intelligence centers. 5 - Lack of high financial and human capabilities, which leads to the failure to implement marketing strategies well. 6 - The rapid change in technology and the difficulty of keeping up with its data, which leads to traditional and primitive marketing practices. 7-Change in the demographic environment in terms of different elements of consumers and change in culture.




What is an advertising campaign and what are its main points? 4.What is an advertising campaign and what are its main points? It is a series of advertising messages that carry a single idea or topic and constitute an integrated marketing communication.  a group of people can pool their ideas, beliefs and concepts into a large media database. Advertising campaigns use various media channels within a specific time frame and target a specific audience. You may be interested in seeing what a successful product is and ways to market it. The campaign theme is the core message that will be received in promotional activities and is the primary focus of an advertising campaign, because it determines the motivation behind the series of individual advertisements and other marketing communications that will be used.