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Festival Gala regulars all carry out corresponding Spring Festival activities in their own apps. ) The range of players has become wider, and medium-sized Internet companies have begun to participate in the Spring Festival marketing war. Large factories need to defend, while medium-sized factories need to attack. Both Xiaohongshu and Station B have launched Spring Festival.
Activities, and Station B is joining this battle for the first time. ) The gameplay is becoming more and Indonesia Telegram Number Data more complete, striving to make users stay longer. NetEase opened the Yuanverse venue, Douyin started setting off fireworks online, Kuaishou officially launched a -hour live broadcast, and Baidu launched activities such as AI writing Spring Festival couplets and customized rabbit avatars. ) Brands have become more involved, with the platform issuing red envelopes and brands coming to help.

For the first time, the WeChat video account has introduced exclusive names for the Spring Festival Gala such as Jindian and An Muxi in the vertical screen. Douyin, Kuaishou and other Spring Festival activities can also see brands using platform venues to issue red envelopes. When the traffic era switches to the retention era, the Spring Festival Gala red envelope war will eventually become a part of history.
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