The result: The user feels encouraged to “continue

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A real sense of achievement! Why am I telling you all this? Because I think this example is interesting for everyone who is concerned with how to sustainably inspire users with a company and its products. Canon has obviously done something right and understood what blows their target group (in this case: me) off their feet. The City Surfers site with its intuitive and playful character is simply fun, the user can live out his urge to play and will also have positive memories of the Canon brand. Silja has already shown how important emotions are in making content successful in her clear blog post on emotions in content marketing .


One of these emotions that applies to my Canon example and works great is joy. It is also an important India Car Owner Phone Number List part of the user experience. Here we speak of the often-quoted Joy of Use . What does user experience have to do with joy? According to the OnPage Wiki, the term Joy of Use means the following: Joy of Use refers to the positive experience of a user who feels joy when using a website. It can also help create and maintain a positive customer experience. The Joy of Use represents an extension of usability and describes the positive experiences a user has as a result of an emotional response and the achievement of their usage goals.




The Joy of Use creates an emotional connection between the user and a brand or product. Even more important than (positive) emotions and aesthetics is good usability, which ensures that using the website runs smoothly from a technical perspective. to use the website and generate further success experiences” .  If you have dozens of keywords, you can easily overlook the most important keywords in monitoring. It therefore makes sense to have a solution that you can design yourself - such as an Excel spreadsheet. Minimum requirements for a keyword map Ultimately, the keyword map should contain at least two pieces of information: the keyword and the associated URL. Please note that each keyword can only be assigned to one URL.