So, here are some questions to consider when choosing imagery based on the keywords used in your PPC copy: What does your headline say? What is it communicating (ease, quality, simplicity, speed)? Who’s your target persona for this ad? How can they be reflected in your header image? What emotions from your ad copy will you mirror in the imagery you choose? Also, keep in mind that social proof and testimonials can be your best friend. Word of mouth recommendations from industry friends carries a lot of weight in the B2B world.
About 97% of B2B customers stated that testimonials and peer Denmark WhatsApp Number Data recommendations are the type of content they rely on most. , and people are much more skilled at judging the authenticity of a brand from their landing page imagery, clientele, and presence online. You can also optimize your landing page to feature images of the product your customers enjoyed the most or had questions about. Segmentation Creating personalized experiences for different segments of your audience is no easy feat.
More companies started using an account-based marketing (ABM) approach for this very reason—but even ABM marketers admit that personalizing their strategy is their biggest challenge due to the complexity of scaling campaigns without losing that effect. Demographic data alone won’t cut it. You’ll need to know more about your audience segments than just their age, where they live, and how much money they make. Your PPC ad will perform better when you use segmentation to target different keyword variations, locations, personas, and events.
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發表於 2024-3-10 12:36:23