Seasons are usually cited as the cause.

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They are undoubtedly very important for sales, because if you sell helmets, skis, sleds or snowboards, it is difficult to expect much interest in spring or summer. Seasonality, however, depends not only on the seasons, but also on: Holidays and traditions - during the periods of Christmas, Easter, Mother's Day, Children's Day, Grandmother's Day, Black Friday , First Communion or weddings, there is usually increased traffic in most online stores; at this time, most people buy gifts, decorations or other products related to a given occasion;


Cultural, sports and political events - they can also influence the growth of online shopping; e.g. the FIFA World Cup means that sports goods stores will see increased interest in their products Fashions and trends the emergence of new fashions Middle East Mobile Number List contributes to an increase or decrease in interest in a given product; A good example is last year's fashion for goose mascots, which were a seasonal hit last year; Economic factors - periods of recession, inflation or economic uncertainty negatively affect sales and vice versa - periods of prosperity encourage people to spend money online; Changing consumer habits - in recent years, the e-commerce industry has observed many new consumer habits, e.g. related to ecology or a healthy lifestyle;





they also significantly influence seasonal purchasing patterns. Goose promotions and special offers Photo . One of the reasons for the low season in e-commerce are trends and fashions. The appearance of some fashions, e.g. the goose mascot, may increase interest in shopping. Source: Interestingly, e-commerce sales are also strongly influenced by days of the week and even hours. The CENEO report Trends on the e-commerce market in Poland  indicates that Poles most often do e-shopping between  a.m.