Strategic and tactical marketing

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Way they did 100 years ago) while tactics are sensitive to technology and time. So, by changing the time horizon (e.g. 1900, 1980, 2013) your strategy will remain the same, while the tactics. most likely, they will change. For example: engaging customers in-store to increase sales 1900 – Put posters in your store to promote offers 1980 – Electronic screens for updating the special offers tab 2013 – AR app, mobile-friendly website, geo-localized offers.

Customer service in social media etc. In summary, being more thoughtful and organized than your competitors will contribute to your bottom line – by pursuing clear, achievable goals and implementing tactics that support your Job Function Email List strategy, you will do what most companies don't. : is one better than the other? Understanding how strategic and tactical marketing are different from each other is crucial.




When a marketing campaign is implemented, however, both components will need to be operational. A strategy will not be successful if there are no tactics available to support it. The tactic will not be successful if it is not accompanied by a strategy. And this is where many companies face difficulties. They will define a good strategy, but implement the wrong tactics to achieve their goals; or they'll wing it and hope to get the best of it with tactics others have used successfully.