Users. it yet give it a try. Even if its just you explaining something interesting into your smartphone. How to prepare for this trend Try taking highperforming text content like blog posts and turning them into videos. Test and track videos of different lengths to find the sweet spot for your audience. Cut and crosspost content on multiple platforms and track which nets the best engagement. will be the year of the employee ambassador The search for authenticity will encourage more people to step out from their brands shadow to connect with customers in a more personal way as part of their content marketing strategy. You can certainly see this on LinkedIn.
Content there usually gets more engagement when its published on a personal account rather than the brands. So expect more businesses to follow in the footsteps of Alaura Weaver at Writer who regularly shares company updates events Laos Phone Number Dataand success stories on LinkedIn. Content marketing trends screenshot of a LinkedIn post from Alaura Weaver. Your employees might be the secret content distribution strategy you need in Source This will be true for all but a few brand unicorns that have developed their .
A own personalities and grown a followinghi Duolingo. Content marketing trends screenshot of a Duolingo Most brands dont have the cache to compete with other creators on social media but their employees do. Source Gen Z is a surprising motivator of the personal/professional social media mashup. Their distrust of brands and newfound love of LinkedIn will reward businesses that connect with them on a personal level. Employeeinfluencer content will grow on other platforms too. People already post themselves on the job at dental offices car rental companies and restaurants. Content marketing trends Screenshot of a from Papa Johns employee An employee