Where you are and where you want

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Old Way New Way Went to the dealership Went online In-person vehicle tour Virtual videos showing car features Test drive with a salesperson Test drive from the comfort of your home with the vehicle delivered Sure, some of these shifts were slowly evolving already thanks to technology. But COVID-19 has fast-forwarded our need to account for changing consumer behaviour, putting our ability to pivot to the test. Like every other business, at Adhere we’ve had our own roadblocks to move past thanks to COVID-19. Yet we also recognize.

That we work in an industry that is constantly evolving, necessitating the ability to be nimble and quick to adapt. In fact, we believe in this so strongly that it’s become part of the Adhere way of being on POINT. In our case, we’ve been prepping a marketing campaign on case philippines photo editor study videos, which we were set to unveil this month. Then came coronavirus. With people choosing to forgo face-to-face interactions, we decided to pause the campaign for now. Our leadership team reflected and saw a huge opportunity to expand our product-focused video capabilities.



Now, we’ve begun generating leads to attract those types of clients for ourselves. We’re not suggesting you change your entire business model. Rather, we want to stress the importance of staying aware of your audience’s needs. It’s this type of forward-thinking that will help keep you afloat in this ever-evolving marketing landscape. Rise to the Challenge Let’s not mince words: the COVID-19 situation sucks. But humans have proven time and again that we are inherently resilient. Remember that adversity is often the catalyst for great success.