How can we compete with these giants

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Being specific . Given that it will be extremely difficult to position ourselves with keywords such as “camping Spain”, it will be better for us to attack searches such as “camping Costa Brava” or “camping Lloret de Mar”. Attract international audiences Depending on the type of campsite, its location and multiple other factors, our clients will be from the closest environment, from the same country or from other countries. This last case is that of Camping Lloret Blau, whose attendees come from places like Germany, France or Belgium. If we know that our target audience is in another country and speaks another language , we must offer our content and focus our SEO strategy accordingly.

This involves translating and localizing our website, and making a specific selection of keywords to work on in each territory. Present our services and features When a user is organizing their vacation, they will analyze several options in depth before making a Madagascar Email List decision. To tip the balance in our favor, we must present all the sales arguments and strong points of our campsite on the website. And what connection does this have with SEO? Many of the searches that users perform on Google or other search engines will include their preferences or concerns , for example, “camping costa brava playa” to look for a campsite close to a beach or “camping costa brava dog friendly” for those people who Travel with your pets.




Having this content on the web and directing part of our SEO strategy to it will provide us with quality visits. Seasonality The influx to campsites is strongly related to seasonality . This also applies to the queries that users make on Google . If, for example, our campsite has a greater volume of visitors in summer, we must adapt our positioning strategy to this trend. Always taking into account that the searches will be carried out in advance of the stay. Blog as a complement Having a blog section on the website will allow us to attack keywords that are complementary to the main ones of our business . Blog articles should not be the main focus of our SEO strategy, but they will attract users who are, for example, researching what to do in our area, where to eat or what events are taking place. We have summarized some of the main keys when working on the SEO strategy for a campsite. In the case of Camping Lloret Blau, we will continue optimizing these and many other points, adapting to changes in the sector and SEO in general.