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What is ambush marketing and how to promote your brand using it? CONTENTS Ambush marketing what is it? Examples of activities The effectiveness of a promotional ambush Threats Ambush marketing how to avoid it? Insidious marketing to rely on it or not? In marketing as in life not everything is black and white. Although some activities border on legality they cannot be considered illegal. A perfect example is the type of promotion just discussed in which one brand tries to promote itself using another .On the one hand in business all tricks are allowedthe only thing that matters is that they are effective. On the other hand sometimes you have to follow your own conscience. Ambush marketing what is it and in what situations is it most often used? How do Hit Post companies benefit from the activities of their competitors? Does this type of promotion only have advantages or maybe there are also risks? How to protect your brand against insidious activities of your competitors? You will find answers to these questions in the article below. Ambush marketing what is it? What ambush marketing is is largely explained by the English translation of this concept according to which ambush means ambush.
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The term sneaky marketing is also often used . Where does this adjective come from? Because a given brand that decides on this type of promotion uses gimmicks in its advertising activities that expose another company to losses including image losses and misleads customersand sometimes even deceives them. Ambush marketing usually means tricks that expose another company to losses and mislead customers. A brand using this type of techniques often appears to be a partner or sponsor of a given event e.g. sports or cultural. In reality however no such thing takes .
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