Identify your brand values
Ads, social media posts, blog posts, and more. In this article you will learn how to:Finding the Perfect Tone of Voice for Your Business Observe how your audience communicates Create and use tone of voice guidelines Let's go! Use our template to follow the process. Let's look at some examples first. Examples of tone of voice Nike's tone is serious and powerful. The brand has run numerous campaigns over the years to encourage athletes to perform at their best.Here’s an example from their Dream Crazier Azerbaijan WhatsApp Numbercampaign : Serena Williams, Nike ad If they think your dreams are crazy, show them what crazy dreams can do. Many brands favor a more playful aspect, like Dunkin' in this Instagram post : post Instagram de Dunkin Zoom into the cafe to see someone who needs a Dunkin' now. Old Spice, Nike and Dunkin' show how tone of voice can vary dramatically from brand to brand. Why tone of voice is important The words and images you use determine how your customers perceive your brand.
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Which is crucial because 88% of people in a recent survey said it was important to buy from brands they trust. Consider creating a personality for your brand – how should your brand “speak” to others? What message should it send? Setting a specific tone of voice will help you: Stand out from the competition Building your brand (and your authority) Adopt face-to-face communicationBuild Your Brand (and Authority) Take Duolingo for example. They took TikTok by storm, gaining over four million followers and becoming a permanent meme on the site.
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